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Google bans two websites from its ad platform over protest articles

A Google spokesperson said in an email that it took action after determining the websites violated its policies on content related to race.

By Adele-Momoko Fraser  –  June 16, 2020

Google has banned two far-right websites from its advertising platform after research revealed the tech giant was profiting from articles pushing unsubstantiated claims about the Black Lives Matter protests.

The two sites, ZeroHedge and The Federalist, will no longer be able to generate revenue from any advertisements served by Google Ads.

A Google spokesperson said in an email that it took action after determining the websites violated its policies on content related to race.

“We have strict publisher policies that govern the content ads can run on and explicitly prohibit derogatory content that promotes hatred, intolerance, violence or discrimination based on race from monetizing,” the spokesperson wrote. “When a page or site violates our policies, we take action. In this case, we’ve removed both sites’ ability to monetize with Google.”

After publication of this story, Google added that it takes into account all of the content on a website including comments to determine if a policy violation has occurred, which is where the policy violations occurred.

Google notified ZeroHedge of the policy violations last week and banned the website from its ad platform.

Google notified The Federalist on Tuesday of policy violations. It now has three days to remove the violations before the ban goes into effect.

Google’s ban of the websites comes after the company was notified of research conducted by the Center for Countering Digital Hate, a British nonprofit that combats online hate and misinformation. They found that 10 U.S-based websites have published what they say are racist articles about the protests, and projected that the websites would make millions of dollars through Google Ads.

Google blocked The Federalist from its advertising platform after the NBC News Verification Unit brought the project to its attention. ZeroHedge had already been demonetized prior to NBC News’ enquiry, Google said. ZeroHedge and The Federalist did not respond to requests for comment.

Read more at: NBC NEWS

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