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Taya Kyle: Brutal Message For Nike & Kaepernick

by Benny Johnson

Nike announced that former NFL quarterback Colin Kaepernick will be the new face of its “Just Do It” campaign.

The slogan for the campaign is, “Believe in something, even if it means sacrificing everything.” Kaepernick’s announcement of the campaign instantly went viral Monday after his announcement.

Read Taya Kyle’s full message to Nike and Kaepernick below:

Nike, I love your gear, but you exhaust my spirit on this one. Your new ad with Colin Kapernick, I get the message, but that sacrificing everything thing…. It just doesn’t play out here. Sacrificing what exactly? A career? I’ve done that both times I chose to stay home and be with my kids instead of continuing my business climb… and it wasn’t sacrificing everything. It was sacrificing one career and some money and it was because of what I believe in and more importantly, who I believe in.

 At best, that is all Colin sacrificed… some money and it’s debatable if he really lost his career over it. Maybe he sacrificed the respect of some people while he gained the respect of others. Or maybe he used one career to springboard himself into a different career when the first was waning. I don’t know. What I do know is, he gained popularity and magazine covers he likely wouldn’t have gotten without getting on his knees or as you say, “believing in something.” I’m also thinking the irony is that while I am not privy to the numbers, it’s likely he gained a lucrative Nike contract. So yeah… that whole “sacrificing everything” is insulting to those who really have sacrificed everything.

You want to talk about someone in the NFL sacrificing everything? Pat Tillman. NFL STARTING, not benched, player who left to join the Army and died for it. THAT is sacrificing everything for something you believe in.

How about other warriors? Warriors who will not be on magazine covers, who will not get lucrative contracts and millions of followers from their actions and who have truly sacrificed everything. They did it because they believed in something. Take it from me, when I say they sacrificed everything, they also sacrificed the lives of their loved ones who will never be the same. THAT is sacrificing everything for something they believe in.

Did you get us talking? Yeah, you did. But, your brand recognition was strong enough. Did you teach the next generation of consumers about true grit? Not that I can see.

Taking a stand, or rather a knee, against the flag which has covered the caskets of so many who actually did sacrifice everything for something they believe in, that we all believe in? Well, the irony of your almost leaves me speechless. Were you trying to be insulting?

Maybe you are banking on the fact we won’t take the time to see your lack of judgement in using words that just don’t fit. Maybe you are also banking on us not seeing Nike as kneeling before the flag. Or maybe you want us to see you exactly that way. I don’t know. All I know is, I was actually in the market for some new kicks and at least for now, I’ve never been more grateful for Under Armour.

Photo: Getty Images

Read the full article here:

Attribution:The Daily Caller





  1. Mrs. Kyle, Thank you for your elegant and thoughtful message. Only someone who has been with others who have truly sacrificed can speak eloquently and clearly as you have. I am grateful you have taken the time to speak truth to the insanity that is now common place in our society. I am saddened that basic truths, wisdom and understanding have been lost by most people in our rapidly decaying society.

    1. “Will Nike get it?”

      My reply: no. Nike is a Globalist corporation. They will not back down. Did CNN get it, even as their ratings have drastically dropped? Did Target get it? How about Dick’s Sporting Goods, Facebook, Twitter and Google? No. They will continue to support the Globalist vision as long as they exist. It is for us to move to other businesses and forums. It is for us to choose where to spend our money and our time.

      Shorty Dawkins

  2. That scumbag Kaepernick and his ilk need to renounce their citizenship and play in Canada. Get America or Get Out!

    1. We don’t want him in Canada!

      Maybe he can go try to play for Saudi Arabia, Oh Ya! They don’t have a real football team!


  3. Well said Taya! I have great respect for everything that you said. You love your country and said exactly what so many feel. Thank you for your husband’s service to our country and may God bless you and your family.

  4. Tremendous…really…these people should stick to making products and promoting products and winning. Why did the all of a sudden decide they wanted to sign up losers…I guess they wanted to get the next chapter open in the history book. Titled: “When we decided to lose.”

    1. Everything Nike is garbage. Always has been. Now they are below garbage. Quit elevating corporations based on advertising and celebrity identity. It’s juvenile.

      1. Not to mention employing many children and women in sweatshops in 3rd world countries. How can you day you’re for human rights when you violate this every day? These factories have suicide nets around them for a reason.

  5. Kaeperdick was never a good football player or quarterback. He is a politically correct Iranian plant. Think bath house barry….

    While the NFL wannabes et. al. were given privilege, real American men became heros.

    Cop hating Kaeperdick, America hating Kaeperdick, bath house barry lap dog Kaeperdick, coward Kaeperdick is not, never will be a hero.

  6. Nike has done the math and after using U.S. consumers to claw their way to the top of the global market has calculated it can afford to jettison a portion of those consumers as a mea culpa to the politically correct. Nike has been under pressure for years from social justice warriors regarding their over seas sweatshop manufacturing facilities and they hope that by virtue signally to the left they will escape their ire.

  7. Like the democrats in error having in 2016 jettisoned the blue collar vote for the multi-segmented minority group voters, Nike has miscalculated just how many folks can now not buy their products.

  8. Truly awesome post Taya! I for one will NEVER purchase a Nike product again. Doesn’t matter how much they may beg for forgiveness in the future, I’ll take my business elsewhere and make sure everyone I talk to hears my side of the story.

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